Why it works
Four results. One serum. No retinol.
1. Stimulates your own collagen, without retinol.
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Peptides and copper complexes signal your skin to produce collagen and elastin, the structural proteins that give skin its firmness. No flaking, no sensitivity, no six-week adjustment period.
2. Visibly firmer, more even skin, from a formula gentle enough for daily use.
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Hyaluronic acid restores hydration at multiple depths of the skin, so the improvement in texture and tone is visible, not imagined.
3. Formulated for sensitive skin, used in clinical practice by Dr Rabia Malik.
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No unnecessary fragrance, no known irritants, no aggressive actives. Suitable for the skin that has reacted to everything else.
4. One serum, one step, morning and night.
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Built to replace a cabinet of products that promised more than they delivered.
Formulated by a doctor who uses it herself
"Many of my patients had been searching for a simple, one-step collagen stimulating product for years … while I had great combinations of products to help them, I didn't have an 'all in one' product to give them."
I am Dr Rabia Malik. I have practised aesthetic medicine for fifteen years, and I am a resident skin doctor based at The Wellness Clinic at Harrods, London.
I have access to every injectable treatment in modern aesthetic medicine, at no cost to me, at any time. I do not use them. Not because I question their value for other people, but because fifteen years of clinical practice have taught me what skin can do on its own, when it is given the right active ingredients and supported with the right lifestyle.
High-profile women from around the world trust me with their skin. What most of them are asking for is not a completely lineless, expressionless face. It is skin that looks smooth, has an even tone and that 'glows'.
This serum is the product of that clinical philosophy. Every ingredient in it is one I put on my own face, every day, since I started developing it when I was 40 years old (I am now 46!). I am not asking you to trust a marketing claim. I am asking you to trust what fifteen years of clinical practice, and my own skin, have taught me.
If this serum did not work, I would not be the one recommending it to you.
Dr Rabia Malik
How it works
The science, kept simple.
Skin ages because collagen production slows. This is a biological fact, not a flaw. What matters is what you do about it. This serum is built around 5 key ingredients, each with a specific, well-understood role.
1. Peptides
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Short chains of amino acids that signal to skin cells to produce more collagen and elastin. They work with your skin's own repair processes, rather than forcing a reaction the way retinol does.
2. Copper complexes
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Copper is essential to the enzymes that build and stabilise collagen fibres. Used topically, copper complexes support the skin's natural repair and firming process.
3. Hyaluronic acid
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A molecule that holds up to a thousand times its weight in water. It hydrates the skin at several depths, which is what gives skin that immediate, visible plumpness alongside the longer-term collagen benefit.
4. Vitamin C derivative
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A stable, gentler form of vitamin C that supports collagen synthesis and helps even out tone, without the irritation that pure ascorbic acid can cause on sensitive skin.
5. Niacinamide (4%)
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A form of vitamin B3 that supports the skin's barrier function and helps even out tone and texture, working alongside the vitamin C derivative and copper complexes to support the skin's repair processes. Included at 4% — a concentration chosen because it is clinically relevant, not because it looks good on an ingredient list.
Together, these ingredients work on the skin's structure, not just its surface. That is the difference between a serum that makes skin look temporarily smoother, and one that changes what the skin is doing underneath.
You have probably tried more products than you can count.
Expensive serums. 12-step routines. Products that promised everything and delivered very little. This serum was created for people who are done with the guesswork.
This serum was formulated for you if:
- You want visible results, not empty promises.
- You want a formula that works with your skin, not against it.
- You want simplicity that actually delivers.
- You want to invest in one product that replaces the rest.
You have been disappointed before, and you are not going to be sold to easily this time. That is a reasonable position.
It is also exactly why this serum is formulated the way it is, and why the guarantee below exists.
What our customers say
89 reviews. 5 stars.
Trusted by women across the UK and internationally, including skin therapists and practitioners who use it themselves.
Free shipping on orders over £100. 30-day no-questions-asked returns.
Questions we get asked.
1. "I have tried everything and nothing has worked. Why would this be different?"
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That scepticism is fair, and most serums on the market do not earn your trust back easily. This one was not developed by a marketing team. It was developed by a practising aesthetic doctor, tested on her own skin and that of her patients over years, and built around ingredients with a clear, evidenced mechanism for stimulating collagen. That does not guarantee it will suit every skin. It is why we offer a 30-day, no-questions-asked return.
2. "How is this different from every other serum claiming to work?"
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Most serums lean on one or two trending ingredients and a great deal of language designed to sound scientific. This formula combines peptides, copper complexes, hyaluronic acid, a stable vitamin C derivative and niacinamide at 4%, each included for a specific, understood role in collagen production and skin hydration. Every active in this formula is there to make a real difference, one you should be able to see and feel within two weeks of twice-daily use. And it is formulated and used by the doctor whose name is on it.
3. "Can skincare really give me visible results without injectables?"
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Skincare cannot replace the volume that injectables restore. Nor can it stop lines that occur with movement. What it can do, when formulated correctly, is support your skin's own collagen production and hydration, which improves firmness, tone and texture over time. That is a different result to injectables, not a lesser one. It is the result this serum is built to deliver, and it is the approach Dr Rabia Malik uses on her own skin instead of injectables.
4. "Will this irritate my sensitive skin?"
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This serum was formulated without unnecessary potential irritants, and without retinol, specifically for skin that reacts easily. That does not mean irritation is impossible for every individual skin, which is why we recommend introducing any new product gradually and why the 30-day return policy exists without conditions attached.
5. "Is this worth £125?"
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That depends on what you are comparing it to. Against a single session of many in-clinic treatments, it is a fraction of the cost. Against the cumulative cost of serums that did not work, it may already be less than you have spent chasing results. What we can tell you honestly is what is in it, why, and that Dr Rabia Malik uses it herself, twice a day. If it is not right for your skin, you have thirty days to return it and pay nothing for the trial.
Guarantee & Returns
Try it without the risk of being wrong again.
We stand behind every product we make. We formulate to a standard we are genuinely proud of, and we would rather you found that out for yourself than take our word for it.
If you are not satisfied with your results within 30 days of receiving your order, contact us and we will arrange a full refund. No forms to justify yourself, no conditions to meet.
If the product does not deliver for you, we would rather refund you than keep your money.
Free shipping on orders over £100. One Collagen Stimulating Serum already qualifies.
30 days. No questions asked. We'll cover return shipping.
You've tried the rest. Now try what works.
You do not need another product that promises everything and delivers very little. You need one that has been tested where it matters most, on the skin of the doctor who made it, and on the skin of women who were just as sceptical as you are now.
The Collagen Stimulating Serum.
Formulated by Dr Rabia Malik.
Used by Dr Rabia Malik.
Backed by a thirty-day guarantee, because that is what genuine confidence in a product looks like.
Trusted by women across the UK and internationally, including skin therapists and practitioners who use it themselves.
Free shipping on orders over £100. 30-day no-questions-asked returns.