Cleanser
Ingredient
Why we include it
Water (Aqua)
Otherwise known as H20. Commonly used in skincare as a solvent for ingredients that do not like to
dissolve in oils but rather in water.
Aloe Barbadensis (Aloe Vera) Leaf Juice
A great soothing moisturiser and is anti-inflammatory. It also helps heal wounds and boost skin
regeneration.
Sodium Lauroyl Methyl Isethionate
A mild cleansing agent that has water solubility, foams and has great rinse-ability.
Cocamidopropyl Betaine
A common surfactant/cleansing ingredient.
Sodium Cocoyl Isethionate
A surfactant/cleansing agent full of vegetable fatty acids, readily biodegradable and provides a rich
foam. It’s also gentle on the skin.
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Serum
Ingredient
Why we include it
Water (Aqua)
Otherwise known as H20. Commonly used in skincare as a solvent for ingredients that do not like to
dissolve in oils but rather in water.
Hamamelis Virginiana (Witch Hazel) Extract
A soothing antioxidant, antimicrobial/antibacterial, astringent. It’s a known vasoconstrictor and promotes
healing of broken skin.
Pentylene Glycol
Used mainly as emulsion stabiliser, solvent and broad- spectrum antimicrobial.
Niacinamide
A multi functional ingredient, also known as vitamin B3. Cell communicating ingredient, skin brightening,
anti-acne and moisturising.
Glycerin
Safe and effective natural molecule that is skin identical – protects against irritation and dry skin.
Glycerin levels correlate with the skin hydration levels.
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Moisturiser
Ingredient
Why we include it
Water (Aqua)
Solvent otherwise known as H20. Commonly used in skincare as a solvent for ingredients that do not like to
dissolve in oils, but rather in water.
Carthamus Tinctorius (Safflower) Seed Oil
Antioxidant and emollient; loaded with nourishing and moisturising essential fatty acids
Cetearyl Alcohol
Multi tasking ingredient. Fatty alcohol that acts as an emollient and controls the viscosity of the
formulation. Non drying and non irritating to skin.
Cetearyl Glucoside
A sugar based emulsifier that helps formulations spread easily.
Canola Oil
Emollient, skin conditioning
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